Tally | Unlock DAO | Unlock Creator Season 1: Build the Future of Access

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Unlock Creator Season 1: Build the Future of Access

stellaachenbach

ID 306673...4502

Proposed on: Mar 4th, 2026

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by Stella Achenbach Revised for Incented Implementation by Sven Hermann

Incented Documentation: For full platform details, see docs.incented.co

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Background

In 2025, we sponsored several events during ETHDenver, only to realize that not all event sponsorship has the same effect, and honestly, the overall ROI to the protocol turned out to be pretty low. One of the events had a strong networking effect, though, and drove real conversions for the protocol. Yet we couldn't run the full campaign around the event (treasure hunt) we had planned, since Carrot Castle evolved in its own way. Now, a year later, we still have the budget in their Multisig wallet, which has made us strategize on how best to use those funds, and we believe the community deserves them!

The founder of Carrot Castle is also the founder of Incented. Previously, we have been working closely with Charmverse, but this platform might bring greater decentralization to how content contributions are structured and distributed. Here is a rough outline of how a 10-program campaign for social media content contributions could look, while also letting funds flow back into our community for those actively promoting the protocol.

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Format & Timeframe

10 themed content programs (each program has its own theme and requirements). If you want to dig deeper into terminology, follow the Program Design Guide here.
Every program runs for 2-4 weeks total
Run as submissions on Incented, where creators submit specific content according to the program's theme
Strong focus on TikTok short-form videos and carousel posts

Program Period Breakdown

We suggest each program happens in the timeframe of 4 weeks, with the following distinct phases:

Submission Period: Duration 1-2 weeks (Creators submit content; no voting yet) - where we will do at the beginning of each new program, a public office hours so creators can join and ask their questions.
Voting Period: 1 week (Community evaluates and stakes on submissions)
Results: 1 week (Settlement, and next program launch)

Note: Submission and voting periods do not overlap. This ensures all submissions are evaluated fairly on an equal footing.

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Rewards: Split Proportional Model

The current funds are still in ETH. We suggest swapping them to USDC at a convenient time and paying out creators per program in a stablecoin.

Why Split Proportional?

Incented's Split Proportional reward model distributes the reward pool proportionally based on voting outcomes. This approach is ideal for creative content programs because:

Fairer distribution: Rewards scale with community support
Encourages participation: Every quality submission earns something, not just top 3-4
Reduces gaming: No cliff between "Tier 1" and "Tier 2" to exploit
Flexible: Works whether you get 5 submissions or 50

Suggested Budget Per Program

We are suggesting the following reward pools/per program:

Creators Rewards Pool: $200 USDC
Voting Rewards Pool: 30,000 UP tokens

In return, this means the full program would require the following funds:

Creator rewards: ~$2,000 USDC
Voting rewards: ~300,000 UP tokens (transferred with this proposal to Sven for management: badmonky.eth / 0x0c687a27410E8a655Bf31befc4c88237A60B1D3D)
With the budget from the former Carrot Castle, we should be able to cover most of that, plus some additional funds from our treasury.

Potentially, this program could "replace" influencer marketing and raise our own stack of content creators, which feels efficient and nice at the same time.

Voting Reward Pool (UP Token)

Any UP token holder will be eligible to vote. To better understand how voting works on Incented, please review How Voting Works for the full mechanics.

To incentivize thoughtful community participation in evaluating submissions, each program includes a Voting Reward Pool funded with UP tokens. It improves signal quality by allowing voters who back winning submissions to earn more. At the same time, it is a novel way for us to distribute UP tokens among the participating community members. This is the "carrot" in Incented's Carrot and Stick mechanism.

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Rights & Reuse

As with any content, it is important to get confirmation on the usage across social media. Creators will be asked to submit their social media handles so we can tag them in each post. This sweetens the deal, as we increase their visibility while they support us with content creation.

Rules:

Unlock Protocol DAO can reuse winning and shortlisted content across socials, newsletter, docs, and educational materials
Credit and handle tagging are required on all reuse
Creators retain rights to repost content on their own accounts
Coordination of the posting strategy will be in collaboration with Ceci Sakura, our Marketing & Communications Steward.

Content Guardrails (excluded content types):

No NSFW, hate, harassment, or targeted personal attacks
No token price speculation
Light, humorous "protocol culture" is welcome but must stay respectful and brand-aligned

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10-Program Themed Arc

Each program builds on the previous one in terms of knowledge and creativity. This is positioned almost as a creator cohort, where participants can not only earn rewards but also level up their skills on Unlock and content creation.

Program 1: "What is Unlock?"

Goal: Foundational awareness and simple explanations.

Prompt: Make a 15-40s TikTok/Short explaining Unlock to a specific audience (artists, podcasters, event hosts, newsletter writers, etc.) in your own style. Use analogies, skits, memes, or voiceovers to make "membership via smart contracts" feel obvious and friendly.

Deliverables: TikTok Short Video