Executive Summary

This proposal requests approval to continue Unlock Protocol's partnership with Metopia through the launch of Campaign Seasons 2 and 3 from July to December 2026.

Season 1 demonstrated that educational content, quests, and incentives can successfully onboard new users and convert participants into active governance contributors. The campaign reached over 4,000 participants, generated 50,000+ impressions, and contributed to increased governance participation, lock creation, key minting, and ecosystem engagement.

Building on these results, Seasons 2 and 3 will expand Unlock Academy, introduce more advanced on-chain participation quests, and establish a reputation-based loyalty system that recognizes meaningful contributions across the Unlock ecosystem.

The goal is to strengthen three core areas of the protocol:

• Governance participation
• Lock creation and key minting activity
• Long-term contributor retention

Proposal

The campaign will run across two seasons and include:

• Expanded Unlock Academy

New learning modules focused on governance, developers, creators, advanced membership use cases, and contribution pathways.

• Dynamic Quests

Ongoing quests designed to encourage meaningful participation, including governance activities, lock creation, key minting, content creation, and community engagement.

• Unlock Loyalty System

A reputation-based infrastructure built on Metopia that will track community participation and on-chain activity through leaderboards, badges, contributor profiles, and targeted incentive campaigns.

• Token Utility

Gamified reward mechanisms and raffles that increase participation and expand the utility of the UP token within the community.

Budget

Total Budget Requested: $2,000 USD in UP tokens

• $1,000 USD for Season 2
• $1,000 USD for Season 3

Per season:

• $500 USD for participant incentives and rewards
• $500 USD for campaign operations, analytics, content, and loyalty infrastructure

Expected Outcomes

By the end of Season 3, the campaign aims to:

• Reach 20,000–50,000 users
• Engage 8,000–20,000 participants
• Increase governance participation
• Increase lock creation and key minting activity
• Establish an Unlock Loyalty System for future incentive programs
• Improve contributor retention and long-term ecosystem engagement

A final report will be delivered to the DAO at the conclusion of the campaign.

Rationale

Season 1 proved that education combined with incentives can successfully transform awareness into meaningful participation.

This proposal expands a proven initiative while adding long-term infrastructure that enables Unlock DAO to better identify, recognize, and reward contributors based on their actual engagement with the protocol.

By investing in education, governance participation, and measurable on-chain activity, Unlock DAO can continue growing a community that not only learns about Unlock, but actively uses and contributes to it.

🔗 References

Metopia's proposal in detail: https://docs.google.com/document/d/1XU6V8W4viPE21ry5Ydd760NgESkh1kVsFH1LD4NCRCY/edit?usp=sharing

Metopia Website

Unlock Protocol Academy Mission

Metopia x Unlock Campaign S1

Metopia × Unlock Campaign S1 Wrap-Up