Executive Summary

Over the past year, Over the past year, marketing initiatives contributed to measurable growth across awareness, governance participation, website activity, lock creation, and key minting.

My focus for a second term is to scale the initiatives that have already demonstrated measurable impact, strengthen Unlock's narrative, expand strategic partnerships, and continue converting education and community participation into protocol adoption.

A detailed report of accomplishments, initiatives, and future plans is available here:

https://docs.google.com/document/d/1c7lSpNoyjbGq9NQ7sci6H4Gl-XO1lE2vEBFyisyRz0g/edit?usp=sharing

Key Results (2025–2026)

Growth & Awareness

• 161,000+ X impressions
• 17,600+ LinkedIn impressions
• 6,100+ TikTok views

Community Activation

• 3,867 campaign participants through Metopia
• 3,800+ users completed Unlock Academy missions
• Active contributor ecosystem maintained throughout the year

Protocol Impact

• +57% increase in locks created
• +38% increase in keys minted
• +471% increase in website activity during educational campaigns

Strategic Deliverables

• Marketing Strategy approved and implemented
• Marketing Execution Plan approved and executed
• Contributor Program established
• Weekly Marketing Working Group operations
• NinjaPromo coordination and campaign execution
• Multiple ecosystem partnerships and educational initiatives

Priorities for 2026–2027

Narrative & Positioning

Develop a consistent messaging framework that clearly communicates what Unlock is, who it serves, and why it matters.

Educational Growth

Expand successful educational initiatives, including Metopia campaigns and creator, builder, and governance onboarding programs.

Strategic Partnerships

Develop new collaborations with protocols, DAOs, educational organizations, creator communities, and event organizers.

Protocol Adoption

Continue aligning marketing efforts with measurable growth in:

• Locks created
• Keys minted
• Governance participation
• Contributor retention

Proposed Compensation

• 700 USDC per month
• 50,000 UP per month

Term: July 2026 – July 2027

Thank you for your consideration and continued support.