1. TL;DR

Nogglesboard proposes a 10-month Lil Nouns cultural expansion focused on creating physical products and original media that showcase the creativity of Lil Nouns artists, builders, and contributors.

The project combines the production of CC0 physical products with high-quality films that document their creation, stories, and real-world use. By connecting physical objects, video content, and digital distribution, each product becomes both a cultural artifact and a media asset, helping introduce Lil Nouns to new audiences through art, design, sports, and community-driven storytelling. The initiative aims to expand Lil Nouns' cultural presence while creating reusable content, products, and narratives that can support the DAO across social channels, events, partnerships, and future ecosystem growth.

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2. Nogglesboard History

Nogglesboard began with upcycled skate decks and viral content alongside Will Dias, channeling a raw, playful energy that quickly resonated across the DAO. Blending skateboarding, internet native creativity, and the nounish spirit in a way that felt authentic both IRL and URL.

That energy expanded with Prop 752, when we merged into surf through Zimardrp, unlocking a new wave of experimentation with nounish surfboards, content creation, physical products, and a growing stream of content and real world activations. Along the way, Nogglesboard became a consistent presence in the DAO: building, shipping, collaborating, and connecting with a wider network of artists, surfers, skaters and partness like Airdrop Culture, Maze Surf Crafts, Gnars DAO, and Higher.

3. Little bit of Nogglesboard

• Custom skate upcyling decks
• Nounish surfboards (Proposal 752)
• Nouns Aromatherapy soap pieces
• Customized jackets
• Viral/Premium Short Posts: Post that appeared on DGK Brand after sending substantive skate materials to Africa, Publish with thsound of views inspired by our decks, Gnargentina Devconnect Video (with gnars),Styland Devcon Video (with gnars), Special Surf Session with zimardrp
• Special edition kits
• Nounish NFT collection
• Nogglesboard website, YouTube channel, Instagram presence and community content
• Community building and activation
• Film premiere promotion and audience mobilization
• Talks and presentations [with customized shirts] about the Ethereum network
• Weird Videos: 1,2,3,4,5,6, 7(starts here), etc

You can get a deeper sense of our work through our Instagram profile, as well as on our website, Farcaster, Youtube, X and in our Propdates on Nounscamp, where we regularly share updates on everything we’ve been building and developing.

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4. Nogglesboard LiL Products Plan

The idea is to direct the design and narrative of these products to go directly to LiL Nouns, using keywords, profiles, and mentioned websites like lilnouns.wtf lils.wtf lilnouns.camp and opensea.io/collection/lil-nouns.

1. Upcycled LiL Wooden Products

• "LilNouns: Objects of Utility. From Skateboard to Artifact" Movie
• Production of 5 upcycled wooden sandal pairs and 5 wooden sunglasses, developed from recycled materials.
• Make how to LiL open-source available so that other dao builders can produce it at a later time. in addition to professionalizing the products.
• Dedicated video content documenting the design and manufacturing process, connecting sustainability and craftsmanship culture funded and support by LIl Nouns.
• Utilize the products for the nexts activations, community engagement, and ecosystem visibility.

2. LiL Surfboard & Storytelling for LiL

• "LiL Waves, A New Line" Movie
• Production of 1 custom LiL Nouns surfboard for surfer Ana Dagostin.
• Creation of a flagship surf film and interview series showcasing how LiL Nouns supports artists, athletes, and creators through cultural initiatives such as Nogglesboard, inspired on this one
• Content designed to promote the DAO through surf/artistic culture and authentic storytelling.

3. Artistic Collectible Series

• "Lil Artistic Soap Documentary" Movie
• Production of 100 collectible artistic soaps inspired by the LiL Nouns universe. (Last One there we Made)
• Collaboration with the DAO and pay 2 Lil Artists to create original embedded 3D artworks.
• Video documentation covering artistic development, production, and transformation into collectible objects.
• Separate the 100 produced, 15 to send to builders and special artists, and 85 to sell for $11 each, totaling an approximate return of $850 USD for the DAO. By paying the investment value of the soap plus $350, the idea is to return the $850 back to LIL. Create a special LiL Soap wallet to receive the funds.

4. Live Motion QR Code for Lilnouns.wtf

• "QR to LiLNouns, Riding Weird" Movie
• Zima, own the asymmetrical surfboard produced through Gnars, the first nogglesboard asymmetrical created onchain. It remains in excellent condition and features QR codes on both the front and back. For the next year, the board will serve as a physical gateway to Lil Nouns, directing attention to the community through its QR-linked experience. Its unique design naturally attracts interest at beaches and surf sessions, while also providing a strong visual asset for photography, media, and storytelling around Lil Nouns. Check the asymboard here -> 1,2,3

5. Apparel & Event Activation

• "LiLNouns Network State of Mind" Movie
• Production of LiL Nouns event shirts for team members, athletes, and activations.
• Use on across conferences, filming sessions, events, and promotional activities.
• Support the brand visibility and strengthen the DAO's physical presence.

Check out this link in our drive for more detailed photos of the Lil products experimental we are currently developing.

4.1 Digital Products (Media Activation)

Proposed Film Outputs

1) A design-driven film documenting the transformation of broken skateboards into handcrafted Lil Nouns sandals and wooden sunglasses. The narrative explores upcycling, craftsmanship, skate culture, and physical product creation as a reflection of Lil Nouns' creative spirit, while highlighting how the DAO empowers artists through funding, proposals, and onchain collaboration, enabling creators to develop meaningful work, experiment with new ideas, and bring cultural projects into the real world.

2) A playful and visually engaging surf film following 12-year-old surfer Ana Dagostin as she receives and rides a custom Lil Nouns surfboard. Built around fun surfing sessions, creative visuals, and a brief interview, the film introduces Ana's journey as a young athlete while showcasing how Lil Nouns supports artists, athletes, and creators through community funding and onchain opportunities, using the surfboard as a tangible symbol of that impact.

3) A raw, underground-style surf short featuring Zima riding the Gnarsym 001, blending lo-fi surf cinematography with experimental storytelling. During the session, the surfboard’s QR code becomes an interactive gateway to Lil Nouns, where a passerby on the beach scans it and is guided into purchasing a Lil Nouns NFT. The film connects physical surf culture, spontaneous real-world interaction, and onchain discovery, presenting Lil Nouns through a technical yet poetic lens rooted in independent surf cinema and digital-native culture.

4) A documentary-style piece covering the artist crreation, onchain submissions, 3D design process, soap production, and the transformation of embedded artworks into collectible objects and keychains. The film highlights community participation and creative experimentation within the Lil ecosystem.

5) A high-quality event film documenting Lil Nouns representation at a major crypto gathering, including product activations, community engagement, ecosystem connections, and media designed to expand Lil Nouns visibility beyond the cripto event itself.

Examples of previous works that serve as creative and technical references for these future 3–5 minute high-quality Lil Nouns films. Product Storytelling Campaigns - 1,2,3,4,5

CC0 Media Contribution

We believe this would be a valuable contribution to Lil Nouns by helping the DAO occupy more space across the internet through authentic creations that build long-term cultural value. By intentionally including “Lil Nouns” in film titles and producing original stories around artists, products, events, and onchain culture, the project expands the DAO’s visibility, discoverability, and cultural footprint across search engines, social platforms, video platforms, and AI-driven systems. All films, photography, interviews, and creative assets will be released under CC0, creating a permanent, reusable media archive that strengthens Lil Nouns’ storytelling, supports future contributors, and preserves the history and evolution of the DAO for years to come.

CC0 Media Distribution Plan

• Pre-Release Content: Share behind-the-scenes content, product development, artist spotlights, and production updates to build anticipation.
• Teaser Campaigns: Publish short trailers, photography, and social media previews ahead of each film release.
• Film Launches: Release full films with optimized titles, descriptions, metadata, and Lil Nouns branding across video platforms.
• Content Repurposing: Transform each film into reels, shorts, clips, photography posts, quotes, and educational content.
• Search & AI Visibility: Publish blogs, transcripts, captions, and written summaries to improve discoverability across search engines and AI systems.
• Community Amplification: Encourage featured artists, riders, builders, partners, and community members to share and remix CC0 content.
• Permanent CC0 Archive: Maintain public access to all films, photos, interviews, and media assets as reusable resources for the Lil Nouns ecosystem.

Production & Development Partners

• Precious Plastic Espírito Santo: product construction development, including nounish-inspired lens applications, finishing techniques, and structural experimentation for the wooden glasses line.
• Maze Surfcrafts: production partner for the Lil Asymmetrical surfboard.
• Surf on Wood: technical collaboration and craftsmanship support for the development of wooden glasses and recycled skateboard sandals.
• Proart Gráfica: production partner for Noggles keychains, printed materials, stickers, and recyclable wax comb prototyping.Due to his expertise with CNC, laser cutting, and fabrication processes, he is a valuable contact who can contribute significantly to product development and finishing quality.
• Item Filmes Audio Visual Studio and Renan Carvalho Director for the development of the 5 special clips.

5. IRL Activation

The proposal includes one strategic cultural activation focused on expanding Lil Nouns' visibility through real-world presence, media production, and community engagement. The team would participate in a major crypto and cultural gathering such as ETH Latam, representing Lil Nouns through apparel, product showcases, stickers, and community interactions within existing Web3 and creative ecosystems. Alongside the activation, the team will produce a series of short-form media assets and one dedicated high-quality horizontal film documenting the experience, helping extend Lil Nouns’ presence beyond the event itself and creating reusable content for social channels, websites, archives, and future community initiatives. The activation will be executed through a lean, mobility-focused structure, prioritizing a small core team, efficient travel planning, and localized resources to maximize cultural impact and media output while maintaining cost efficiency.

Budget Summary ($1,500 total):

• Event Participation, Travel & Local Logistics (2 Lil Builders): $600
• High-Quality Video Production & Media Capture: $350
• Lil Nouns Stickers & Merch for sale/distribution: $350
• Community Materials & Contingency: $100

6. Deliverables

Media Deliverables

1. Original Lil Nouns Film Series

Production of 5 original high-quality films, each exploring a different aspect of the Lil Nouns ecosystem through artists, products, events, and onchain culture.

Films:

• LilNouns Waves, A New Line
• Objects of Utility - Lil Nouns
• LilNouns Artistic Soap Documentary
• QR to Lil Nouns, Riding Weird
• Lil Nouns Network State of Mind

Each film will be released publicly and integrated into Lil Nouns communication and archival efforts.

2. Short-Form Media Package

• Vertical edits derived from each film.
• Event and behind-the-scenes clips.
• Social media content optimized for Instagram, Farcaster, X, and other platforms.
• Reusable promotional assets for Lil Nouns contributors and channels.

3. Photography & Documentation Archive

• Product photography.
• Artist portraits.
• Event photography.
• Lifestyle and editorial imagery.
• Behind-the-scenes documentation.

4. Interviews & Storytelling Assets

• Recorded interviews with artists, builders, athletes, and contributors.
• Process documentation for products and creative development.
• Supporting storytelling materials for future Lil Nouns initiatives.

5. CC0 Media Archive

All films, photography, interviews, and creative assets will be released under CC0 and organized into a reusable archive (like a Lil Drive) available to Lil Nouns contributors, social channels, websites, newsletters, governance initiatives, and future community projects.

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Physical Products

All products launched as official Lil Nouns creations by the Nogglesboard creative collective

6. Custom Lil Nouns Surfboard

• Production of 1 custom Lil Nouns surfboard.
• Surfboard integrated into media outputs and cultural storytelling.
• Long-term use as a visible Lil Nouns artifact in surf communities and content production.

7. Upcycled Wooden Collection

• Production of 5 handcrafted wooden sandals made from recycled skateboards.
• Production of 5 handcrafted wooden sunglasses.
• Documentation of the design and fabrication process.
• Open-source references for future community experimentation.

8. Lil Artistic Soap Collection

• Production of 100 collectible artistic soaps inspired by the Lil Nouns universe.
• Collaboration with 2 Lil Nouns artists to develop original collectible artwork.
• Community distribution and sales activation.
• Revenue-sharing mechanism returning proceeds to the Lil ecosystem.

9. Lil Nouns Apparel, Stickers & Merchandise

• Event shirts for team members, collaborators, and activations.
• Sticker production and distribution.
• Merchandise used to increase physical visibility and community engagement.

10. QR-Linked Lil Nouns Experience

• Activation of the Gnarsym 001 asymmetrical surfboard as a physical gateway to Lil Nouns.
• QR-linked experience directing users to Lil Nouns resources and content.
• Ongoing use across surf sessions, events, photography, and media production.

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Community Activation

11. Crypto & Cultural Event Activation

Representation of Lil Nouns at ETH LATAM, ETH Floripa, or a similar Web3 cultural event, featuring:

• Product showcases.
• Community engagement.
• Apparel Sales and sticker distribution.
• Organic ecosystem promotion.
• Production of one dedicated high-quality event film.
• Short-form media coverage documenting the activation.

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Digital Infrastructure

12. Lil Nouns Landing Page & QR Infrastructure

• QR-linked access to LilNouns.wtf through the Gnarsym 001 surfboard, creating a physical gateway to Lil Nouns that can be discovered organically at beaches, surf sessions, events, and media appearances.
• Long-term visibility through a surfboard that continuously travels, generates content, and attracts attention both online and offline, creating recurring opportunities for people to discover Lil Nouns through real-world interactions and media exposure.
• Publication of articles and blog content across Nogglesboard, Hive, and related platforms, highlighting Lil Nouns and documenting the products, media, activations, and stories developed throughout the project.

Check here the Detailed Execution Plan

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7. Lil Nogglesboard Budget Overview

Subtotal (Operations & Deliverables)

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Project Direction & Execution Compensation

Compensation for project management, creative direction, product development, artist coordination, event execution, governance participation, reporting, and overall project delivery throughout the duration of the initiative.

We're requesting a portion of compensation in ETH because the project extends over approximately nine months and we are comfortable sharing market exposure alongside the DAO.

Scope of Work Includes

• Creative direction and project oversight across all activations.
• Coordination with artists, filmmakers, photographers, and community contributors.
• Development of original Lil Nouns products and supporting narratives.
• Production and publication of five dedicated Lil Nouns films.
• Photography, social media assets, and editorial content creation.
• Event planning, logistics, and activation execution.
• Distribution of media across Nogglesboard, Lil Nouns, Farcaster, X, Instagram, websites, and onchain platforms.
• Community reporting, governance participation, and project documentation.
• Creation of a reusable CC0 archive of media, photography, videos, and cultural assets and How to Documents for the Lil Nouns ecosystem.
• Represent Lil Nouns through events, collaborations, creative experiments, and community interactions whenever possible.
• Act as positive ambassadors for the ecosystem, helping extend Lil Nouns culture beyond the screen through authentic participation and storytelling.

Final Budget Request

Hope you all enjoy the project :) We're excited about the opportunity to contribute to Lil Nouns with a bit of what we love doing and have been building through Nogglesboard.