Greg Canessa

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Greg Canessa

Game development guy @ Xbox, PopCap, Blizzard, Activision, Sony and Google. Creator of Xbox Live Arcade. Now at Horizon/Sequence. Hard core gamer, foodie and gadget nut.

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Arbitrum Delegation Statement

I’m an accomplished and passionate executive leader with 30+ years experience in the gaming industry at Xbox/Microsoft, Battle.net/Blizzard, Activision, GSN/Sony, PopCap Games (acquired by EA), Google, and Apple. Today, I’m fortunate to serve as President & COO at Sequence, the award-winning development platform for integrating web3 into games.

I’ve spent my career focused on game platforms, publishing and ecosystem creation, and played a key role in the advent and proliferation of gaming innovations including multiplayer gaming, digital distribution, social gaming, matchmaking, cloud gaming, and free-to-play. I view web3 and blockchain as critical technologies that will transform the gaming industry. Some of my accomplishments include:

  • Creator & GM of Xbox Live Arcade: pioneered the first console-based digital games ecosystem in history, shipped 75+ titles, worked with 90+ developers and publishers, published and developed numerous franchises, including UNO, Bejeweled and Minecraft. Also served in strategy and product development roles on Xbox and Xbox 360.
  • Project Director of Battle.net: defined and led Blizzard’s core AAA game service and social network serving 35M+ users worldwide, successfully integrating Battle.net into the World of Warcraft, StarCraft, and Diablo franchises.
  • Vice President, Mobile at Activision Blizzard: built and ran the mobile division at the world’s #1 game publisher as GM and head of studios, shipped award-winning games and franchises such as Call of Duty, Skylanders, Pitfall!, and Wipeout; managed three studios, user acquisition, platform partnerships, and publishing.
  • Deep experience shipping and developing core AAA brands Call of Duty*,** StarCraft, Diablo, World of Warcraft, Sonic***,** etc., and indie/casual brands Tetris, Pac-man, Peggle, UNO, etc., with 35+ game credits.
  • Global Director, Strategy & Operations, Games at Google: led key strategic, operational, marketing and studio functions for Google’s AAA cloud gaming business, and drove key initiatives for Identity/Account and Mobile within Google Core at leadership level

As a hardcore gamer who’s inspired by new technologies, innovations, and platforms that lower access barriers, drive new and awesome experiences for gamers, and create new business opportunities for developers, I believe web3 is the next disruptive technology to revolutionize gaming.

Web3 solves developer problems by enhancing user acquisition strategies, elevating player engagement and retention, and unlocks new economies and monetization models, all while empowering players with new gaming experiences, ownership, cross-game utility, and economic incentives.

With Sequence, I play an instrumental role in delivering value to the Arbitrum ecosystem by bringing content, ranging from indies like Mighty Action Heroes, to one of the world’s largest AAA publishers to be announced at a later date, to TapNation, a mobile publisher with 60M+ monthly active users and 1B+ downloads, to build on Arbitrum chains. I’ve also played a critical role in landing the Sequence x Google Cloud partnership in which Google selected Sequence as its preferred web3 infrastructure partner for games building in the EVM ecosystem. And this is just the beginning.

Ultimately, I want to continue onboarding massive games, indies, publishers, communities and millions of users onto the Arbitrum ecosystem and cement a role as a delegate to advocate for Arbitrum as a strong gaming ecosystem and amplify adoption.

Sequence offers the leading full-stack development platform and no-code Builder, which abstracts blockchain complexities to enable and accelerate utility, activity, content creation, and games on Arbitrum. Sequence has a rich and growing pipeline of games ranging from web3-native to web2, and we believe that, together with Arbitrum, we can create the best ecosystem for web3-enhanced games.


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