TL;DR
In S18 & 19 the MMM Workstream is going to continue its focus on one overarching north-star goal: Reposition Gitcoin as a tech-first organization. To do so, we are requesting a budget of $448,435 (changed from $560,500 in our initial S18/19 budget request).
To accomplish this goal, MMM will focus on the following strategic marketing areas in S18/19:
- Drive awareness, engagement, adoption and fandom of our products (product and growth marketing)
- Continue to establish and build hype for our products and Gitcoin’s overarching brand (brand marketing)
- Shift existing audience perceptions through PR and community engagement initiatives (PR and supporting community engagement)
- Bolster the narrative of our tech’s impact with meaningful impact reporting (research & impact reporting)
Budget
MMM Workstream is requesting 521436GTC* = $448,435 for S19, excluding reserves and rolled over amounts.
*Price of $0.86 per GTC
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