TL;DR In S18 & 19 the MMM Workstream is going to continue its focus on one overarching north-star goal: Reposition Gitcoin as a tech-first organization. To do so, we are requesting a budget of $448,435 (changed from $560,500 in our initial S18/19 budget request).

To accomplish this goal, MMM will focus on the following strategic marketing areas in S18/19:

• Drive awareness, engagement, adoption and fandom of our products (product and growth marketing)
• Continue to establish and build hype for our products and Gitcoin’s overarching brand (brand marketing)
• Shift existing audience perceptions through PR and community engagement initiatives (PR and supporting community engagement)
• Bolster the narrative of our tech’s impact with meaningful impact reporting (research & impact reporting)

Budget MMM Workstream is requesting 521436GTC* = $448,435 for S19, excluding reserves and rolled over amounts.

*Price of $0.86 per GTC

Links

• https://gov.gitcoin.co/t/s19-proposal-amended-mmm-s19-budget-request/16218/1
• https://snapshot.org/#/gitcoindao.eth/proposal/0xc8cea5df7b14e71ec91aa307837e1e86f7cd285a5037a517daac29e45e34bb2d