This is the integrated funding proposal for the MMM workstream requesting funding for Season 18 and S19 (1 May 2023 through 31 October 2023).

TL;DR

In S18 & 19 the MMM Workstream is going to focus on one overarching north-star goal: Reposition Gitcoin as a tech-first organization (read more below)

To accomplish this goal, MMM will focus on the following strategic marketing areas in S18/19:

• Bolster the narrative of our tech’s impact with meaningful research and impact reporting
• Drive awareness, engagement, adoption and fandom of our products (product marketing)
• Continue to establish and build hype for our products and Gitcoin’s overarching brand (brand marketing)
• Shift existing audience perceptions through PR and community engagement initiatives

Budget request

Total [Workstream] Budgeted Spend S18-S19 = $1,121,200 33% Budget Reserves = $369,996 S17 Treasury Balance, incl unspent reserves = $300,000 Total S18-19 Request = $1,191,196

At the current token price of $1.37, we are requesting a total of 869,486 GTC.

Details of this proposal can be found in the link: https://gov.gitcoin.co/t/proposal-mmm-workstream-season-18-19-budget-request/14106