TL;DR In S18 & 19 the MMM Workstream is going to continue its focus on one overarching north-star goal: Reposition Gitcoin as a tech-first organization. To do so, we are requesting a budget of $448,435 (changed from $560,500 in our initial S18/19 budget request).

To accomplish this goal, MMM will focus on the following strategic marketing areas in S18/19:

Drive awareness, engagement, adoption and fandom of our products (product and growth marketing) Continue to establish and build hype for our products and Gitcoin’s overarching brand (brand marketing) Shift existing audience perceptions through PR and community engagement initiatives (PR and supporting community engagement) Bolster the narrative of our tech’s impact with meaningful impact reporting (research & impact reporting) Budget MMM Workstream is requesting 521436GTC* = $448,435 for S19, excluding reserves and rolled over amounts.

*Price of $0.86 per GTC

Links

https://gov.gitcoin.co/t/s19-proposal-amended-mmm-s19-budget-request/16218/1 https://snapshot.org/#/gitcoindao.eth/proposal/0xc8cea5df7b14e71ec91aa307837e1e86f7cd285a5037a517daac29e45e34bb2d