Applicant

GaudianLabs is a Web3-focused marketing and growth agency specializing in ecosystem expansion, content strategy, and user acquisition.

• Website: https://gaudianlabs.com

• Primary Contact: Contact@gaudianlabs.com

• Wallet Address: 0x41AB041E0459a05C2891542320AE9293124d9d35

GaudianLabs has experience supporting Web3 ecosystems through marketing execution, campaign strategy, and community-driven growth initiatives.

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Summary

This proposal requests the allocation of 1,000,000 $AGLD from the Adventure Gold DAO Treasury to support ecosystem-wide marketing, user acquisition, and growth initiatives for the Adventure Layer.

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Abstract

GaudianLabs has been involved in marketing and growth efforts across Web3 ecosystems, including campaign execution, content production, and community engagement.

As the Adventure Layer ecosystem continues to expand, there is increasing demand for structured marketing efforts to support product launches, integrations, and ongoing user acquisition.

This proposal seeks funding to continue and scale these efforts in a more consistent and coordinated manner.

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Background

AGIP-9 introduced DAO Treasury allocations intended to support ecosystem development and growth.

As new products and initiatives emerge within the Adventure Layer ecosystem, marketing becomes a critical component in ensuring adoption, visibility, and sustained engagement.

Without consistent marketing efforts, the impact of development and ecosystem expansion may be limited.

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Motivation

From our perspective:

• Strong products require distribution to reach users

• Ecosystem growth depends on consistent narrative and visibility

• User acquisition in Web3 remains highly competitive

We believe that a structured marketing approach can significantly improve adoption and engagement across the ecosystem.

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Specification

• Total requested: 1,000,000 $AGLD

• Scope of work:

  • Campaign strategy and execution

  • Social media and content production

  • Ecosystem announcements and PR

  • User acquisition campaigns

  • Support for product launches and integrations

• Fund usage:

  • Agency operations

  • Content production

  • Paid marketing experiments

  • Community campaigns

• Fund distribution:

  • Monthly or milestone-based tranches

  • Managed via DAO-approved multi-signature wallet

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Accountability & Reporting

GaudianLabs will provide:

• Monthly reports on campaigns and performance

• Public updates on ongoing initiatives

• Transparent KPI tracking

Key KPIs include:

• User acquisition metrics

• Engagement rates

• Campaign performance

• Conversion and retention indicators

Future funding expectations may be adjusted based on performance and outcomes.

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Impact

This proposal is expected to:

• Improve ecosystem visibility

• Increase user onboarding and participation

• Strengthen Adventure Layer’s positioning within Web3

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Risks

Allocating funds from the DAO Treasury involves limited risk, as these tokens were already allocated under AGIP-9 to support ecosystem development and growth initiatives.

Potential considerations include variability in marketing performance and broader market conditions that may impact user acquisition efficiency. These are mitigated through iterative campaign strategies, performance tracking, and ongoing transparency with the DAO.

No additional technical risks are introduced, as this proposal involves operational execution using existing DAO-controlled structures.

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Proposal

GaudianLabs invites the AGLD DAO to review this proposal and provide feedback.

If approved, we will continue and expand marketing efforts, providing regular updates to ensure alignment with ecosystem needs.

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FAQ

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Who is GaudianLabs?

GaudianLabs is a Web3-focused marketing and growth agency specializing in ecosystem expansion, user acquisition, and content strategy.

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What services will be provided?

Services include campaign execution, content production, social media management, PR, and support for product launches and integrations.

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Why is funding requested now?

With the availability of DAO Treasury allocations under AGIP-9, this is an opportunity to scale marketing efforts as the ecosystem continues to grow.

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How does this align with AGIP-9?

This proposal utilizes the DAO Treasury allocation designated to support ecosystem growth, operations, and adoption.

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How will the funds be managed?

Funds will be distributed in milestone-based or monthly tranches, with ongoing reporting and visibility to the DAO.

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What happens if the proposal is not approved?

No tokens will be distributed. Marketing support may continue at a limited capacity but without structured expansion.

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Who governs this funding?

AGLD token holders via Tally voting.

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What is the long-term goal?

To support ecosystem growth by improving visibility, onboarding, and user engagement across the Adventure Layer.